在全球最大的博彩平台数字公司, we like to interview our members to find out a bit more about what they do and their work in the Greater Manchester digital and technology sp在这里. This week we're speaking with Chris Buckley, Founder of Pixel Kicks.
请介绍一下你自己……
我叫克里斯·巴克利, and I’m the founder of Pixel Kicks which is a full-service digital agency based in Ancoats. 我们的工作横跨网站设计, SEO和付费广告, 以及摄影和品牌发展. Our focus is always on adding commercial value whether that’s profile-raising, driving sales and enquiries or some other agreed measurable. We are all passionate about creating creating truly innovative and forward-thinking digital platforms and campaigns for our clients who mostly operate in the healthcare, 教育, 制造业, 专业服务, 酒店和快速消费品行业. I set the business up back in 2011 and we are now a team of 20. It’s all completely boot-strapped with zero external investment.
Tell us something that we might not know about your company?
We used to build music entertainment websites and grow their communities online. Collectively they had millions of visitors each month.
在Pixel Kicks工作，你最享受的是什么?
这么多, but I thrive on constantly growing and evolving the business, helping our clients overcome their own specific challenges and working with the team. 我喜欢这样的事实:每天都和前一天不一样. All those things combined are what makes the job so enjoyable.
What would you consider to be your Pixel Kicks biggest achievements over the last 12 months?
T在这里’s no doubting the economic climate has been tricky so navigating the business through that has been a challenge, 但这是我们共同努力的目标. Our team shares a collective vision of doing great work and delivering for our clients. That makes a massive difference and it’s why we’ve grown, despite some serious headwinds. 也, 真正的发展是很棒的, 并以此为基础, our specialist areas - leading with healthcare and 教育.
What do you think is currently the biggest issue facing the tech industry?
The rise of AI – especially as businesses are already replacing certain roles with AI. 在我看来, AI is a tool that can enhance the work an agency does, 但它不应该取代人. 文化是每个机构的核心, so learning how best to integrate AI within an existing team is the way to go.
Pixel Kicks最大的成就是什么?
建立一个受人尊敬的声誉, full-service agency that delivers excellent work – especially in the healthcare sector. Over the years we have grown our presence and expertise in that area, thanks in a large part to the work we’ve done for so many of the UK’s leading audiology businesses on their digital presence. 不过我们才刚刚开始!
What would you consider to be your organisation’s biggest challenge?
Building our team which is a problem that businesses of all sizes have. 我们努力保持全球最大的博彩平台的核心, but we also have fully remote members of the team who blend in seamlessly. We have to make Pixel Kicks an attractive to work in order to recruit the best talent, 这意味着平衡工资, 环境, 福利与文化.
What do you think the future looks like for Manchester’s tech sector?
Is it possible to think anything less than hugely positive? Manchester has earned a reputation of being the best digital city outside of London. We regularly win business from London-based companies that are looking for a more cost-effective, 但其创意和战略也丝毫不逊色, partner without the high fees associated with agencies in the capital. I firmly believe that Manchester’s digital and creative community has the talent and vision to build on its already enviable reputation – both in the UK and globally.
What emerging tech trends and innovations are you excited about in 2024?
The continuing evolution of AI as it can’t be ignored. Our team uses it daily, and we all share ideas about new ways of adopting it to benefit our clients. It’s essential to embrace AI, otherwise you’ll get left behind. 就像我之前说的, it shouldn’t be to the detriment of people as culture and creativity will be compromised. No digital, or any business for that matter, can thrive without them in the long-term.
What excites you most about joining the 全球最大的博彩平台的数字 Community?
Building up our network in the city even further and hopefully sharing ideas.
谢谢Chris!
