As with any business website an e-commerce website has to act as your online shop window.
However, with an e-commerce website it’s not only a shop window, it’s your actual shop! You therefore need to ensure that it gives your products the best possible chance to shine.
同时强调你所销售产品的优势, 它需要让感兴趣的浏览者很容易成为用户. 除了好看之外，它还需要有很强的功能性, making it simple for a website visitor to move from looking at an individual product to making a purchase.
什么是电子商务网站?
An e-commerce website essentially acts like a digital shop through which people can purchase products as they would in a bricks and mortar store. They allow retail businesses to provide a virtual shopping experience that can be accessed by customers whenever they want wherever they are in the world.
电子商务网站由什么组成?
它们通常由三个关键部分组成. 这些是店面，产品本身和结帐. Customers will select products which will then be moved into a virtual shopping basket before a purchase is made.
The storefront works in the same way as a bricks and mortar shop window. Here is where you’ll provide an attractive snapshot of what your brand and products are all about. You might want to highlight key information about your brand such as special offers, 新产品线或即将举行的活动.
As the name suggests, the product page is where you display your products. 在实践中, it will usually consist of links to different product categories and individual product pages that include more detailed information about each item. 包括价格, 与特定产品相关的图像和任何信息, 以及任何变化，如颜色或大小, 这些都是可以购买的.
The checkout should ensure that making a final purchase is simple and straightforward. 应该是安全的, easy to use and will usually include an estimated delivery date as well as a detailed breakdown of costs. The purchase process will usually be simpler for returning customers whose details will be stored on an account.
那么，是什么因素使一个电子商务网站有效呢?
它看起来怎么样??
当谈到一个有效的电子商务网站时，展示是关键. How are your products presented to visitors and does the storefront tempt them in? Is your website visually appealing and of a comparable quality to those of your competitors? Does it look professional and well put together, or does it appear amateur and clunky?
Your website should reflect your well-considered brand identity and should speak to your target audience. 布局应该简单，便于访问者浏览. It should be straightforward to move from looking at a product description to making a purchase. Make sure you provide all of the relevant information that people might need before they decide to make a purchase.
它容易使用吗?
A good e-commerce website is easy to navigate and makes completing a purchase simple. The fewer obstacles and stages you have between looking at the item and completing an order the less likely it will be that they’ll cancel the purchase half-way through.
The more user-friendly your website is the more likely it will be that visitors want to return to browse your products. Increasingly people are primarily accessing the internet via mobile devices so it pays to ensure that your website functions well on smartphones and tablets.
确保它安全
在电子商务领域，安全就是一切. People are handing over financial details and if security is compromised it can prove very costly for them. They need to be confident that your site is secure when it comes to online transactions. Make sure you have a number of security protocols in place and keep alert to any new threats to data security.
Your site will also need to include visual signals that reinforce that security message to your customers. Make sure the payment facility is watertight and resilient to hackers as well as malware. If your website is compromised it can be costly not only for the customers but also for your business. You will not only have to fix any security breach; you will also have to deal with the damage it might do to your business reputation.
不要偷工减料
比任何其他类型的网站都要多, 电子商务网站实际上是你生意的橱窗. Therefore it needs to be well-constructed, easy to navigate, look attractive and be secure. You really can’t afford to cut corners and the better your website the more products you’re likely to sell and more successful your business will be.
那么，如何确保你的电子商务网站是有效的呢?
The experienced team at Dawn Creative can create a bespoke e-commerce website that combines great design with high useability and watertight security. We can create an e-commerce platform that really allows your products to shine.
